Shawn’s Commencement Speech – University of Missouri – Honors College

Shawn’s Commencement Speech – University of Missouri – Honors College

[Find original Facebook post here] I have a housekeeping matter before I begin . . . [take selfie from the stage with graduates in background]. Don’t worry I’ve read Kim Kardashian’s book on selfies appropriately titled “Selfish”.

We hear Commencement speakers routinely proclaim from podiums like this: “Follow your dreams” . . . .

Law school was my dream for most of my young life, especially after my dad’s death when I was 14, he’d been a lawyer . . . I recall the day, Fall semester my senior year, I received my LSAT scores in the mail here on campus. (Let’s just go ahead and say that I was not an honors college student). I opened the envelope and turned the letter upside down because I thought they’d made a mistake. I thought the numbers had been transposed.  . . . . .  I was devastated – crushed (way way worse than when Rory Gilmore did not get the Reston Fellowship at the New York Times).

Many of you may not have a dream to follow. You have distinguished yourselves academically. You’ve not really had time to dream? So now what are you going to do? Settle and accept lifelong anxiety and depression? You could do what I did; eventually end up taking Lexapro. Antidepressants are OK for awhile but not forever. So then, what to do?

I think we should substitute the word dream with vocation. Vocation is a better word. Your Vocation is the intersection of your talents, what the world needs, and your passion.

Rejection from 11 law schools was the best thing that could have ever happened to me. Taking a job in the real estate business in Dallas/Ft Worth was not my dream. Not even close to my dream. But – It WAS a job.

Vocation begins with knowing your talents. It’s very likely that you don’t know what your’s are. How could you? So step #1 is get a job and work, pay bills and live life. Give yourself a break for not having it all figured out, for not knowing your vocation. Your job is to WORK on developing your vocation.

Step #2 – while working at your job (which might not be your dream job – whatever that means) become a student – AGAIN – of what the world needs. You probably don’t know that now – it would not really be possible. Live a life learning the needs of the world and your community.

Step #3 – what about passion? My vocation results where my passion will intersect with my talents and the needs of the world. You say “I don’t know what my passion is”? Well – how could you? It would be very unusual at 21 to know this.

By the way, you can’t google your way into finding your passion (I tried) and Siri is of no help either.

Gandhi said “the best way to find yourself is to lose yourself in the service of others.” Jesus said something similar, “take up your cross and follow me.” They’re both saying, “die to self.”

This is not a weekend “peak experience” in which you’ll emerge on Sunday after encountering a burning bush, walk down from the mountain and proclaim the new path of your life.

Here’s my example. I worked really hard for 3 years post law school dream crushing and then re-applied here at Mizzou. Then recent law school graduate Bob Selsor and Dean Bob Bailey got me in. I was a criminal defense lawyer for nearly 20 years. I loved it but then I had to do something else. I needed a new vocation. But – I did not know what. No idea. I had worked long enough to know my talents. I’d spent a two decades learning some needs of the world. I needed a new passion. Not a double dose of Lexapro.

So I am going to tell you my secret. Maybe you can use this paradox in your life. As a lawyer – still trying cases but desperately searching for a new path – I started volunteering in the palliative care department at Mercy hospital in Springfield. I usually went on Fridays. The director of the program gave me a list of patients who’d asked for a visit – most of whom were at the end of life in some stage of dying. The patients were all over the hospital – ICU, Neuro, Cardiac, Oncology. I would talk to them about their younger days, their work, family, pie recipes – whatever they wanted. I would end my visit by asking if they’d like me to pray for them? I was not there to “win souls” or make a spiritual cold call. Most patients who are in some stage of dying will take a prayer if offered. But the conversation deepened . . . with the simple question: “what would you like me to pray for?” I listened and I prayed whatever they asked. Some wanted to live two more weeks to celebrate their 60th wedding anniversary, some wanted relief from pain, some wanted healing, some wanted family restoration . . . I prayed their prayer. I would often ask them if I could hold their hand or touch their arm while I said my prayer. Lets face it — we spend most of our days thinking of  . . . well  . . . us . . . we think about ourselves . . . a lot. I know I do. Those were some of the few moments, really measured in seconds, in my life where I thought about someone besides myself. These moments are rare and I am asking you to seek them out with all of your heart.

There were times after I’d completed my work at the hospital and while walking back to my car I felt like my feet were not touching the ground.

I know you are anxious to find your vocation. It will come after you’ve worked some time developing your talents. It will come as you live a life learning the needs of the world. But our passion will only paradoxically emerge when we create some space by serving someone other than ourselves. Someone needs you – find them. Don’t wait.


2016 Chocolate University Applications Now Open!

2016 Chocolate University Applications Now Open!

Attention local high school juniors and seniors! It’s time to start planning for our fourth high school trip to Tanzania, Chocolate University class of 2016! We’ll begin accepting applications for the 12 spots on September 8th and we’re very excited to announce that students from Christian county (in addition to Greene) are now eligible! Find the Chocolate University Application, High School & Chocolate University Schedule here!

Please direct questions to Drury professor Dr. John Taylor at Stay tuned for more information in the coming weeks!

CU Alum Named Coca-Cola National Scholar

CU Alum Named Coca-Cola National Scholar


We’re so proud! Chocolate University Alum, Meredith Waites, who traveled with us to Tanzania last August, was recently named a Coca-Cola National Scholar! Selected from thousands of applicants, the program recognizes outstanding high school seniors and aims to nurture “passionate, motivated, service-oriented leaders.” From Meredith: “I would not have… these opportunities if it wasn’t for CU. CU completely changed my perspective of service from solely volunteerism and providing aid to creating enterprise and opportunity for others and finding sustainable solutions to world problems.” Way to go Meredith!

Sweet Tanzanian Adventure

Sweet Tanzanian Adventure

Sweet Tanzanian Adventure

By Alexis Dutt, Managing editor of The Drury Mirror travels with Chocolate University

Three months ago, if you had asked me where my chocolate came from, I probably would have answered “Wal-Mart” without a second thought. However, after traveling to Tanzania with the Chocolate University, “where” no longer just means the store.

Chocolate University? No, it is not a school for Oompa Loompas, but a two-and-a-half-week program that pairs Springfield high school students with local businessman and advocate for social responsibility, Shawn Askinosie. This year, 12 students from four different schools were selected to first spend a week at Drury under the guidance of Dr. John Taylor before 10 incredible days in western Tanzania.

“Drury Week,” as it affectionately became known, featured lessons in the international cocoa trade, the Askinosie Chocolate business model, Tanzanian culture, and the Swahili language.

Five flights, six airports, and 50 hours in the air later, we touched down in Tanzania. The week was split between two different villages and schools. The actual time on the ground in Tanzania had multiple goals under the overreaching umbrella mission of a business trip. Perhaps my favorite part of the trip was working with the young women who participated in the Empowered Girls program, which was designed to teach about things like family planning and HIV/AIDS in addition to showing them that they do have worth and their voices do matter. Another highlight was the ground-breaking ceremony for two new classrooms that the Chocolate University students raised funds for.

My job—besides helping corral 12 high school kids—was to lead a nutrition seminar for mothers with two of the students and Shawn’s wife Caron, a nurse. We covered everything from vitamins to personal hygiene.

Above all else, Shawn was there to buy cocoa beans. I soon realized that the way he did business was far from the norm. Namely, he shares his profits with the farmers. That means that a portion of the money made on every  chocolate bar that they sell goes back to its origin: the farmers. Shawn also led a visioning workshop with the farmers’ co-op to get them looking toward the future.

That week in Tanzania made me look at my life through different eyes. I was shown how much beauty there was in a simple happiness found by being centered in passion and selflessness. I wish I could bottle the feeling of singing and dancing with the children at the schools, completely enveloped in the love that they immediately showed our entire group. The motto of Chocolate University is “Kujengana,” a Swahili word meaning “to build each other up,” and I can guarantee that the Tanzanian people did just that. They will never leave my heart.

Chocolate University Is a Real Thing: The Final Exam Is Next Week in Tanzania

Chocolate University Is a Real Thing: The Final Exam Is Next Week in Tanzania

At Askinosie Chocolate we started a program called Chocolate University before the first dark chocolate bar rolled off the molding line to engage the students of our factory’s neighborhood in our business. We bought and renovated our 100-year-old building in a blighted area of town. Our street, which parallels the railroad tracks, is populated with many social services like homeless shelters, food pantries, an LGBT outreach center, a health clinic, and some new small businesses like coffee shops, a dance studio, and a pizza place. The single inspiration for starting Chocolate University, however, was the Missouri Hotel which is not a hotel but the largest homeless shelter in our community. It is a block from our factory and home to about 80 children on any given night. We were inspired to start Chocolate University programs in the nearby elementary and middle schools and at the Missouri Hotel. The students get hands on experience in our chocolate factory, learn about small business, and we hopefully inspire them about a world beyond their own.


Our high school Chocolate University program is open to juniors and seniors in our city – Springfield, Missouri. This past year about 70 applicants competed for 13 spots. We have a Chocolate University advisory board which assists in the selection process consisting of essays, recommendation letters, and finally, interviews. This year, 6 of the students are private pay (funding the experience themselves) and 7 of the students are full scholarship, based on financial need (funded completely by Askinosie Chocolate fundraising efforts). The program has many generous donors across the country who share my passion: that we can change the world by exposing bright young people to the developing world, which not only changes their lives but the future communities where they will live. The cost for the high school program is about $4,000 per student.


Side note about how easy it is for small businesses to raise money for causes they are passionate about. Our donors make tax deductible contributions to the Chocolate University Fund at our local Community Foundation of the Ozarks. It took about ten minutes to set up the account and anyone can make a tax deductible contribution as long the disbursements from the fund are made to another non-profit institution. The Community Foundation handles all of the accounting, oversight, and IRS compliance. This is a super simple way for small companies to have a large impact beyond their own employee base. The possibilities are endless.

This past week our 13 students have been living a few blocks from our factory on the Drury University campus. Professor John Taylor has been leading them through an intensive experience preparing them for the trip. We began the week with a low key session introducing the students to my personal story and our company history. The curriculum developed by Dr. Taylor includes classes on our business model, analysis of our financial statements, and the role of business regarding social issues. He was assisted this week by Daudi Msseemmaa, the Africa Director for NGO Convoy of Hope. He is an American/Tanzanian and fluent Swahili speaker. He taught the students about Tanzanian culture, religion, education systems, and basic Swahili. We spent last Saturday tasting each step in the bean to bar process as well as every chocolate we make. Dr. Taylor and Daudi also assigned students presentations on various topics related to the program. On Sunday they were physically and mentally challenged at nearby Leadership Ranch with team building and leadership exercises. We also took a lot of time explaining the work that we already do in this remote corner of Tanzania in the village where we source our cocoa beans.


The students separated into 3 groups so they could be research, educate themselves, and be ready to help us in the village next week. We have three groups: Nutrition- which will help us assess our current lunch program (we’re sustainably feeding 800 students a day) and put on a seminar for village mothers; Tutoring- this team has created an assessment questionnaire which we will use to evaluate a new Saturday tutoring program we started for girls because the female graduation rate is so low in high school; and finally our Technology group, who will help install some new computers we are bringing to add to the ones we supplied in 2012, complete with Khan Academy Lite.


The students also attended our weekly all-company huddle. They observed how we practice open book management, report sales and production scheduling, and importantly, how we celebrate birthdays. Yesterday, to bookend the week, I led a Visioning class and the students wrote their individual Vision for their Tanzania journey using the “Zingerman’s/Ari Weinzweig way” of writing down their hopes and dreams for the coming days. [You can and should read more about this in Ari’s famous book – “Zingerman’s Guide To Good Leading, Part 1“- with an entire chapter devoted to this process]

Today they are packing and relaxing at home. Tomorrow they will meet us at the airport and we will embark on our 46-hour journey to our final destination of Kyela, Tanzania. Some of our students have never been outside of Missouri and one has never been on a plane.

Once we arrive in Tanzania we’ve got work to do, things to learn, people to listen to, friends to meet, new food to eat, children to laugh with, and hikes to take. We will meet up with seasoned traveler and medical doctor, Tom Prater, who’s helped me on every trip. Here is a sample of only some of the things we will be doing next week in and around Kyela, Tanzania:


  • Attend some classes at Mwaya Secondary School and help install new computers
  • Meet with the Empowered Girls (and Boys) Clubs we fund at the school
  • Inspect the gourmet rice that we import and buy from the PTA and sell in the U.S., which funds the Sustainable Lunch Program at the school
  • Bike ride to the local hospital for a tour and then to the school
  • Meet with the PTA of Mwaya School to talk about the future
  • Meet with the cocoa farmers we buy beans from and inspect the new crop
  • Give the farmers an extensive chocolate tasting
  • Share profits with farmers from last years chocolate sales on the beans from them using our financial statement translated into Swahili
  • Give the Mababu Elementary School their first textbooks (that we bought in Tanzania)
  • Break ground on the construction of 2 classrooms at Mababu Elementary School where 1,400 children are in 8 classrooms (we’re not building them, the locals will do that)
  • Work on harvesting cocoa beans
  • Host a beach party for all of the farmers of Mababu
  • Hike the waterfalls of Tukuyu
  • Attend a local village church service


I have logged about 30 trips to cocoa bean origin countries in the past 9 years. I have met farmers, stayed in their homes, and experienced their abundant hospitality … the list of experiences is long. When I fly out with the students Friday and in the coming 12 days I will be soaking it all up as I have many times before, but most of the time I will be watching them. I will watch them transform right in front of my eyes and that is best part of my job. I can’t wait.